What do copycats cost your business?
A copy of your product or a name that's nearly yours doesn't just take sales. It devalues your brand. Put in your own numbers to see the part you can measure, then read about the part you can't.
Estimated sales lost over 4 months
£1,600
That's £400 a month, or about 50 orders.
- The copy undercuts you by
- 41%
- Monitoring from
- £29 a month
| Plan | Per month | Over 4 months |
|---|---|---|
| Free1 watch | £0 | £0 |
| Starter3 watches | £29 | £116 |
| Pro10 watches | £99 | £396 |
| Business30 watches | £299 | £1,196 |
An estimate from your own numbers, not a prediction. It counts lost sales only; the costs below come on top.
The costs that don't show on a spreadsheet
The calculator counts lost sales. Copies also wear down the brand itself.
Their reviews become your reputation
When a copy uses your name or looks like yours, customers who buy it and are disappointed often blame you. Poor quality, late delivery and bad reviews attach to the brand they thought they were buying.
Your prices get dragged down
A cheaper copy resets what customers expect to pay. Even people who never buy it start to see your price as the expensive option, so you discount, or explain, or lose the sale.
Search results and rankings are shared
Copies that use your name or your exact wording compete for the same searches and the same marketplace slots. Every click they win is one you paid for in making the product known.
A rival's registration can block you later
If someone registers a trade mark close to yours and nobody objects, that registration can later be used against you: in a marketplace dispute, or when you expand into new products.
Objecting late is harder than objecting early
A conflicting UK application can be opposed within two months of publication. A notice of threatened opposition (Form TM7A) is free and extends that to three months, and an opposition (Form TM7) starts from a £100 official fee. Once the mark is registered, challenging it means an invalidity action, which is typically slower and more expensive.
Your time goes on chasing copies
Every copy found late means evidence to gather, reports to file and follow-ups to send. That's time away from making things, and it repeats each time a new copy appears.
Questions
How is the estimate worked out?
Monthly revenue × the share of sales you think copies take × the months before you'd notice. Orders lost is that figure divided by your average order value. Every number is yours; we don't add any.
What share of sales should I enter?
There's no standard figure, so use your own judgement. Think about how often customers mention a cheaper version, how close the copies are, and whether they appear for searches for your name. Try a low and a high guess to see the range.
How does monitoring reduce the cost?
It shortens the time before you notice. Copies found in days rather than months take fewer sales, and conflicting trade mark applications are caught while they can still be opposed cheaply.
Notice in days, not months.
Infringement Ninja watches new UK trade mark filings, lookalike domains, the app stores and the web for copies of your brand, and drafts the takedown. Free for one brand.
General information, not legal advice.