Infringement Ninja

Makers and small shops

A maker's bestseller copied on Etsy

Fernhollow Prints sells botanical art prints on Etsy and its own site. The owner watches “Fernhollow” and the shop's product line names on the Starter plan.

Fernhollow Botanical Trio, set of 3 A4 prints

FernhollowPrints

£24.00

botanical wall artfern print
Your photo

Fern Hollow Botanical Print Set of 3, A4 Vintage Wall Art

PrintBarnUK

£18.00

fernhollow printscottagecore decor
97% similar nameSounds identicalSame product type
The original listing and the copy: same photo, the name split into two words, and the shop's name used as a tag.

What we found

A new Etsy listing used a spaced-out version of the shop's name and the product photos from its bestselling set.

Alert
High risk79Etsyfor Fernhollow Prints

Fern Hollow Botanical Print Set of 3, A4 Vintage Wall Art

Another shop is selling a near-identical print set under your name, split into two words.

Why it matters

“Fern Hollow” reads and sounds the same as “Fernhollow”, and the listing is for the same kind of product: a set of three vintage-style botanical prints. The tags include “fernhollow prints”, which suggests deliberate use of your name to appear in searches for your shop.

Evidence

Found athttps://www.etsy.com/listing/0000000000

DetailsTags: fernhollow prints, botanical wall art, cottagecore decor, fern print Price: 18.00 GBP

Match“fern hollow”, 97% similar (similar spelling, sounds the same)

The draft we generated

Generated from the alert in one click. Details in [square brackets] are filled in by you before sending.

Etsy IP infringement report

Subject: Intellectual property report: listing 0000000000

Intellectual property being infringed: The trade name and unregistered trade mark FERNHOLLOW, used by my shop Fernhollow Prints (https://www.etsy.com/shop/FernhollowPrints) since [year], and copyright in the product photographs of my "Fernhollow Botanical Trio" set. Infringing listing: https://www.etsy.com/listing/0000000000, "Fern Hollow Botanical Print Set of 3, A4 Vintage Wall Art" How it infringes: The listing uses "Fern Hollow", which is visually and phonetically identical to my shop name, for the same goods, and includes "fernhollow prints" in its tags to appear in searches for my shop. The second and third listing photos are my original photographs, first published on [date] at [link to your listing]. Good-faith statement: I have a good-faith belief that the use described above is not authorised by me, my agent or the law. Accuracy statement: The information in this report is accurate, and I am the owner of the rights described or authorised to act for the owner. [Your name] [Address] [Email]

Next steps

  1. Submit this through Etsy's Intellectual Property infringement report form.
  2. Upload your original photo files with their dates as supporting evidence.
  3. Registering FERNHOLLOW as a UK trade mark in class 16 makes future reports faster and stronger.

How it played out

The report went in the morning the alert arrived. The owner also used the suggestion to register the shop name, which gives Etsy a registration number to act on next time.

Watch my brand free

More examples

The businesses, people, listings and applications in this example are fictional.